Do you ever feel like you’re going to be caught out in your business? That you can’t do it? That people are going to realise you’re not the expert you’re portraying?

What you’re feeling is Imposter Syndrome and as a Life Coach I’ve heard SO many ladies talking about it.

But why do we get Imposter Syndrome and why does it affect so many mums in business?

Think about your life – one minute you’re in business mode, you’re signing up clients or sending customers your product or enrolling people onto your group. You’re doing all this great stuff and feeling really good, but literally the next minute you’re wiping your child’s bum!

The problem is, mums in business very rarely acknowledge how good we actually are. We don’t give ourselves the time to bask in the glory of what we’ve achieved, to celebrate and let it all sink in. And that’s when Imposter Syndrome can creep in.

Let me give you an example. When I launched my book I felt like a celebrity. I was on stage telling my story, signing autographs and having pictures taken. Then suddenly I was packing up and running home, changing out of my nice outfit and putting on baggy tracksuit bottoms and a woolly jumper to do the school run and unload the dishwasher.  It was like two different worlds!

So, what’s the best way to avoid Imposter Syndrome? You have to make time to acknowledge your successes. Remind yourself how far you’ve come and let what you’ve achieved for your business sink in.

Here’s how.

Firstly, make sure you record your wins. There are two ways of doing this, you can keep a little notebook of your successes or you can create a time line plan. The latter is my favourite, as not only will you create a solid plan of action, but planning will also help to take away Imposter Syndrome.

So get yourself a big piece of paper, draw a line across the middle of it and split it by the months of the year. Above the months, write down your goals, breaking down exactly what you want to achieve in your business.

Then the most important bit. Underneath the line write down every single thing you achieve. If you sign a client, put it on there. If you make a big decision, put it on there. If you do something that scares you, put it on there!

Put it up somewhere you can see it and every time you find yourself thinking, ‘I shouldn’t be doing this, I don’t know what I’m doing’, look at it and notice all of the little steps you’ve taken to build your business and make it a success. Doing this will reinforce the fact that you’ve got to where you are because of the hard work you put in, and this will build your confidence.

Finally, don’t wait for other people to praise you, praise yourself! You might think this is big-headed but being grateful and acknowledging what you have achieved will build up the feeling that you ARE good enough.

My Confidence in Business course is a six-week transformation programme that will truly impact your life, you can find out more here:

If you’d like to hear more about beating Imposter Syndrome and increasing your self-esteem then join me in my Facebook group: The Motivated Mummies Life Coaching Group.

I’m here to tell you that you’re in the perfect job for you and you CAN do it.  If I can beat Imposter Syndrome, you can do it too!

Tammy Rolfe is a mother, author, and speaker. She organises regular workshops for a specially-chosen group of motivated mummies, especially those who run businesses. She recognises the genuine need for an effective balance in managing your home and business at the same time. Tammy has written ‘The Motivated Mummies’ Guide to Confidence’ which is available to purchase on Amazon.